Punjab Land Record Authority PLRA Communication Associate in Project Management Unit PMU
The Punjab Land Record Authority plays a pivotal role in transforming land management systems across the province of Punjab Pakistan. With modernization and digitization at its core the authority has launched various initiatives to make land record services more transparent, efficient and citizen friendly.
One such key position in this reform agenda is the Communication Associate in the Project Management Unit under the Board of Revenue BOR Punjab. This article is a complete guide for individuals seeking to understand the role responsibilities eligibility and application process for this vital communication role in PLRA.
About Punjab Land Record Authority
Established to modernize and digitize the land record system PLRA has replaced the outdated Patwari system with a centralized digital land record database. The goal is to reduce corruption improve service delivery and provide secure land ownership records to citizens of Punjab.
Key objectives of PLRA include:
- Ensuring transparent land transactions
- Providing public access to land records
- Reducing litigation through accurate record keeping
Role of Project Management Unit PMU BOR Punjab
The Project Management Unit under the Board of Revenue Punjab is responsible for planning, implementing and monitoring key projects related to land record reform. It acts as a bridge between government authorities and technical departments to ensure timely and quality delivery of project objectives.
The Communication Associate role within PMU is crucial to maintaining public trust managing stakeholder relationships and ensuring effective communication of project goals and updates.
Communication Associate Job Overview
The Communication Associate is responsible for crafting and delivering clear concise and impactful communication related to land record projects. This role supports the PMUs outreach public awareness and stakeholder engagement efforts.
Key Responsibilities:
- Drafting press releases, social media updates and official statements
- Coordinating with media outlets and government departments
- Managing communication materials brochures reports infographics
- Supporting public awareness campaigns and community engagement
- Ensuring brand consistency in all external communications
- Monitoring media coverage and preparing media reports
- Assisting with internal communication strategies
- Organizing press briefings, public meetings and awareness events
Eligibility Criteria
To qualify for the Communication Associate position candidates typically need the following:
Educational Requirements:
- Bachelors or Masters degree in Mass Communication Journalism Public Relations Marketing or a related field from an HEC recognized institution.
Professional Experience:
- Minimum 2-3 years of relevant experience in media, communications or public relations.
- Proficiency in English and Urdu both written and spoken.
- Experience in government sector projects is a plus.
Technical Skills:
- Excellent writing and editing skills
- Knowledge of communication tools MS Office Canva Adobe Suite etc.
- Social media management and digital campaign planning
- Event management and stakeholder coordination
Why This Role Matters
In a country where land disputes and ownership confusion are common effective communication is essential. This role ensures that citizens are:
- Aware of their land rights
- Informed about services available
- Educated on how to access digitized land records
- Empowered to interact with PLRA in a meaningful way
A skilled Communication Associate ensures transparency, builds trust and enhances public participation which are cornerstones of good governance.
How to Apply
Here is a general guide to applying for government jobs like this:
- Check Official Job Advertisement
Visit the PLRA or Board of Revenue Punjab website or look for ads in leading newspapers e.g. Jang Dawn Express. - Submit Application Online or by Post
Depending on the instructions, submit your CV cover letter and educational documents online or at the specified office. - Follow the Deadline
Make sure your application reaches before the deadline mentioned in the job posting. - Prepare for Interview & Test
Candidates may be required to pass a written test and interview. Prepare communication strategy case studies and show understanding of land reforms.
Salary and Benefits
While salary packages may vary depending on project budget and government pay scales the Communication Associate role generally offers:
- Competitive monthly salary market based or as per PMU policies
- Health insurance and allowances
- Exposure to high level government and donor funded projects
- Growth opportunities within Punjab governance ecosystem
FAQs
Q1: Is prior government experience required?
Not always but it is preferred. Relevant NGO or media experience is also valued.
Q2: Can I apply without a Mass Communication degree?
If you have strong experience in public communication and relevant education you may still qualify.
Q3: Is the job based only in Lahore?
Most PMU roles are Lahore based but field visits across Punjab may be required.
Conclusion
The Punjab Land Record Authority is at the forefront of digitizing Pakistans land governance. The Communication Associate role is a strategic position that supports this transformation by ensuring effective communication, public awareness and stakeholder coordination.
Ready to be part of change? Keep an eye on upcoming opportunities with PLRA and PMU and take the first step toward building a career in governance and communication.
